In this episode, we sit down with Soo Hoo Khoon Yean, Managing Partner of PwC Malaysia, to discuss how Penang can continue to thrive both economically and socially. Drawing from his deep ties to Penang and extensive career at PwC, Soo Hoo shares insights on blending global best practices with local opportunities. We also explore his vision for the Penang Creative Free Zone initiative and the role of public-private partnerships in driving sustainable growth for the state.